Mattamy Homes Website
Agency: Zonda Marketing
Roll: Creative Leadership + Digital Strategist + UX Oversight + Conceptual Design
Mattamy Homes is the largest privately owned homebuilder in North America with operations across the U.S. and Canada. For this web redesign project, the agency executed both quantitative and qualitative research to identify key target personas and journeys, developed detailed content and user experience strategies, and created a new UX/UI for an innovative mobile-first experience.
Mattamy Homes – Persona and Journey Map Examples (Collaboration and Oversight)